Digital marketing is constantly evolving, making it crucial for businesses and marketers to stay updated on the latest trends and best practices. While there are many self-proclaimed "gurus" out there, these 10 experts stand out for their proven track records, industry-leading knowledge and actionable advice:
1. Neil Patel - Considered one of the top influencers in digital marketing. An expert in SEO, content marketing, PPC ads and more. Known for developing helpful marketing tools like Ubersuggest and Answer the Public.
2. Mandeep Singh - 20+ years of experience across all facets of digital marketing. Specializes in SEO and runs a leading digital agency helping companies of all sizes grow through services like content creation and social media marketing.
3. Rand Fishkin - Co-founder of Moz and SparkToro. Leading authority on SEO and competitive analysis. Developed the concept of Domain Authority and Page Authority.
4. Gary Vaynerchuk - Pioneer in social media marketing and influencer collaborations. Also skilled in branding and high-quality content creation. Known for his popular YouTube shows and podcasts.
5. Ann Handley - Best-selling author and speaker focused on copywriting, content strategy and social media. Offers great tips for communicating with customers through email and newsletters.
6. Jay Baer - President of marketing consultancy Convince & Convert. Advises companies on content marketing, digital PR, customer retention and online reviews.
7. Brian Dean - SEO genius behind Backlinko. An invaluable source of tips, case studies and strategies for optimizing web pages, earning backlinks and effective content marketing.
8. Tim Ash - One of the earliest experts in conversion rate optimization and landing page testing. Applies psychological principles to craft persuasive websites. Also a compelling keynote speaker.
9. Mark Schaefer - CEO providing digital marketing strategy consulting to companies big and small. Skilled in branding, content marketing and social media. Author of multiple marketing books.
10. Joe Pulizzi - Pioneer of content marketing, cofounder of Content Marketing Institute and multiple other companies. Hosts two weekly podcasts and frequently speaks about connecting with audiences through quality content.Following one or more of these experts is the fastest way to stay on top of changes in digital marketing while also gaining actionable tips to grow your own business online. Their proven results over decades of experience set them apart as authorities worth learning from.