Introduction
Some call it the new SEO, the way forward for many companies looking to thrive in the social media ecosystem. But what exactly is SMO?
What is Social Media Optimization?
Social Media Optimization or SMO as it is popularly known, is the perfect alliance between search engine optimization and social media. It is used for increasing the brand or product awareness by using social media channels and communities. This includes the use of social media sites, video sites as well as RSS feed, bookmarking sites and blogging sites for driving traffic to the website and improving the site’s organic search results. The methodization of the social media activity is done with the aim for getting unique visitors to the website content.
Key Tactics of SMO
Publishing content on social networks and designing it in such a way as to encourage sharing and engagement are some of the key motives of SMO. A Facebook sharing button on your website or a RSS feed on the blog are great examples of SMO.
Why SMO is Important ?
1. Ensures a Strong Presence on the Web
With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
2. Increases the Reach
Social media optimization services provides the opportunity to reach out to niche audience. The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere.
3. Drive More Traffic
Social Media Optimization is a great source for traffic generation. The social media channels allow you to reach customers worldwide. Moreover, this can happen without extra investments.
4. Lead Generation
Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. Tapping into the social media channels can transform the lead generation campaigns significantly.
5. Improves Search Engine Ranking
In sync with the search engine optimization and the search engine marketing efforts can also help in improving the ranking on the search engines. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results, SMO has gained prominence among marketers.
Conclusion
To make the most of social media optimization, businesses need to keep their content relevant as well as shareable. The more the content is shared the better would be its rankings in search engines. This will lead to a strong social media presence and also drive traffic to the website.