Google offers a wide range of advertising options for businesses to reach their target audience online.
There are three main types of Google Ads available for SEM (Search Engine Marketing) campaigns: Search, Display, and Video.
Google Search Ads: These are the most common type of Google ads. Search ads appear at the top or bottom of the Google search results page. These ads are based on keywords, meaning that they show up when someone searches for specific keywords that the advertiser has bid on. The advertiser only pays when someone clicks on the ad. Search ads have the advantage of being highly targeted and effective for generating leads and sales.
Google Display Ads: These are banner ads that appear on websites that are part of the Google Display Network (GDN). GDN is a vast network of millions of websites and mobile apps that have partnered with Google to display ads. Display ads can be text, image, or video-based and can appear on websites related to the advertiser's products or services. Display ads are generally less expensive than search ads but are less targeted and effective for generating leads and sales.
Google Shopping Ads: These are ads that appear at the top of the Google search results page when someone searches for a specific product. Shopping ads show a product image, name, price, and store name. These ads are ideal for e-commerce businesses that want to showcase their products to potential customers. Shopping ads are based on the product feed that the advertiser uploads to Google Merchant Center. The advertiser only pays when someone clicks on the ad.
In general, all three different types of google ads are suitable for different types of SEM camping depending on the need of the user. Google Search Ads are great for generating leads and sales, while Display Ads are better for increasing brand awareness and reaching a broader audience. Google Shopping Ads are ideal for e-commerce businesses that want to showcase their products. All three types of Google ads can be highly effective when used correctly and can help businesses reach their target audience and achieve their marketing goals.